February 2012
15 posts
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want a more dramatic look? check out jess’s elongated brows how-to above… courtesy of the Shobha® Brow Pencil. who says brows can’t match ones personality!
by mckenna
ready to raise some brows? then try this chic uptown up-do. check out all the steps to hairless hairy happiness above. disclosure: hairy happiness only applies to hair on the head!
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presidential brows
by krissy
happy president’s day! our list of the top 5 presidential brows.
#5. abraham lincoln
bold. black. hazelnut. lincoln kept his brows the way i like my coffee (<—-that is a lie. i actually put a ton of cream & sugar in my coffee). lincoln’s brows are such a prominent feature that you can even see them on the penny. the penny! have you any idea how small a penny...
by mckenna
stache envy? you bet! garrett, our wholesale account manager is rockin’ the darker face-fuzz & hipster coif courtesy of our Shobha® Brow Pencil. make sure to check out all the hairy details above. we know one thing for sure…he’s got the moves (& looks) like jagger.
8 tags
by mckenna
Shobha loves our men too, so just a few words of advice: edgy is in! take a glance at the steps above to master this twist & shout hair-do…you’ll have all the ladies shouting from the roof tops about how hip your hair looks! we know what you’re thinking…who knew the bed-head look took so much effort, right?
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if people say your eyes are the windows to your soul, then consider your hair the curtains & your brows the frames - because without each other your look is simply incomplete! check out the final transformation of mckenna’s frames…i mean brows.
tip: stroke against the grain so the pencil sticks to your skin & not your hair. also, invest in a brow brush, it will become your...
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by jess
nyfw has officially begun! prep for the tents by mastering this simple (it’s easy, i promise!) up do. according to refinery 29, twisting your hair is one of the most popular trends in 2012. so we put hairstylist, heather olexa to the test & asked her to add her own “twist” to a typical chignon. mckenna, our intern, modeled the final look on her long, blonde locks...
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brow raising news story of the week
by jess
preggers? knocked up? baby daddy drama?! the world wide web was up in arms this week when a magazine reported that the princess of poughkeepsie (go marist!) was pregnant by her boyfriend of 1 year, jionni lavalle. although snooki denies the rumor, i can’t help but wonder why they would make these allegations when a week before they were reporting about her “drastic” weight...
January 2012
13 posts
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are you experienced?
by Krissy
when i was much younger, i decided to get a wax. rather, i decided to give myself a wax. i went to a beauty supply store & the most convenient (& cheap) thing i could find was a box of those clear strips with some sort of glue-type of adhesive on one side. i got home & went straight to the bathroom, excited to use my new product, housed in a beautiful box ...
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a booty-ful weekend
our Shobha® Knickers took to the streets last sunday during no pants on the subway day 2012 & despite the chill, the event was a great success! we were able to meet tons of people, who were clearly as crazy awesome as us! here’s a little photo shoot of all our bums before we decided to shake them through the new york city subways. for more pics, check out our facebook!
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dancing with our brows
first there was this video that’s apparently gone viral on youtube & i was like “wtf, is this real?” (except i didn’t say the acronym in my head). so i posted it to our facebook & twitter feeds & lucky for me, the awesomely cool @zulagroup came into my life & enlightened me about this vastly popular trend.
then i found this 2009 cadbury commercial on...
December 2011
10 posts
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cheers, i'll drink to that!
happy new years eve! here’s a little pre-gaming recipe of Shobha® Rosewater Sangria to help get you in the partying mood - because seriously, there’s no reason sangria shouldn’t be consumed all year long!
you’ll need:
1 bottle of chardonnay 2 cups of Shobha® Syrup** 1/4 cup brandy 1/2 cup club soda 3 tablespoons of rosewater 2 apples 2 oranges
directions:
to ...
9 tags
bleached out
remember this beauty from the movie, the social network, who played mark zuckerberg’s ex-girlfriend? well, look at her now! rooney mara shocked the public with her before & after makeover for the new movie, the girl with the dragon tattoo. not only did she get her first piercings (ears, lips, brows & nipples!) for the movie, but she agreed to chop off all her locks & bleach her brows....
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a Shobha sing-along!
a little hairy humor to get you in the holiday spirit! simply play the video & sing along. warning: extreme laughter or feelings of disgust happiness may ensue.
you know itchy & scratchy, & ugly & irritated, inflamed & painful, embarrassing & hairy but do you recall the most annoying of them all?
rudolph the red nosed ingrown had a very curly hair & if you ever...
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gift ideas for the procrastinator
got last-minute gifts on your brain? check out some of our favorite gifts & brands!
love & toast happiness kit – happiness comes in 10 mini sized samples of body washes, balms & scrubs galore. sofia 4 pack mini blanc de blancs – nothing says happy holidays than champagne in pink cans with matching straws! mama mio bbb kit – these super rich moisturizers are perfect for women with...
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meet my new friend!
sometimes (rarely) there are people in this world that are hairy, who we still love despite this serious flaw. like top chef master & judge, hugh acheson whose monobrow aka “hughnibrow” has successfully grown on us the past couple of months. however, rumor has it that hugh might be plucking it off for charity (hey hugh! thread…don’t tweeze, please!).
anyways, it seems we may have a new hairy...
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brow raising news stories of the week
once upon a time, there was an average girl, who lived in an expensive nyc apartment, desperate for a good meal. so she joined a popular online dating service to help “feed” her desire for a lavish lifestyle. then announced it to the world in a major interview on businessinsider.com. call her a gold digger all you want, but can you blame her…rent is expensive in this city!
everyone’s favorite...
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'stamp' of approval
who needs the real deal, when you could have these! trim & proper’s new panties offer popular bikini line shapes, minus the hairy maintenance. offered in 3 styles, you can choose from “the triangle”, “the landing strip” or “the postage stamp.” to use, simply wear the nude thong to disguise neglected areas (read: too much hair!), or use them on hair-free...
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'tis the season to be...hairy?!
if you’ve done any nyc shopping recently, then you may have come across lady gaga’s holiday workshop at barneys. since we’re practically obsessed with all types of hair, we knew we had to post something about this madison ave window display. upon first glance, the “gaga boudoir” looks like one hairy, hot mess! typically we’re partial to hairlessness (sans the top of your head of course), but we...
November 2011
9 posts
8 tags
no more dirty looks: a Shobha approved book
after all of the recent holiday shopping, there’s no better way to detox your mind, body (& wallets) than snuggling up to a good book! one of our favorite books at Shobha is called ‘no more dirty looks.’ sometimes considered a rite of passage, this book has become a favorite among our team.
despite its name, no more dirty looks is not a fictional teenage drama. it’s actually an...
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2-for-1 treatments all weekend long
exhausted from running around nyc in your sweatsuit from black friday? feeling a tad bloated from all that turkey & apple pie? (we won’t tell!) relax with a friend or family member with our 2-for-1 treatments all weekend long! yup, you read that right, this weekend if you bring a friend who is new to Shobha with you, you’ll receive both of your treatments for the price of one. simply check...
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Would you rather?
one of my favorite party games to play with my friends is ‘would you rather?’ so, i’m bringing you the Shobha version of this hilarious game. the question is: which hairy scenario would freak you out the most? (i vote all of the above!)
hugs & hairless happiness, jess
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10 things you didn’t know about Shobha
we used to sell footless pantyhose to accommodate our former mani/pedi customers (brows, bikinis…& feet?!). check out an original Shobha manicure station above!
Shobha (our founder) used to make our signature Shobha® Sugaring Gel in her very own kitchen!
Shobha® SoHo has nearly tripled in size since its conception in 2001, going from 1000 sq ft to 3000 sq ft.
our original company...
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to honor movember (men who grow out mustaches for prostate cancer), we picked out a few ‘staches that make us giggle. we hope it makes you giggle too!
WARNING: lady-staches are the anti-giggle! that’s why we encourage women to thread it all off! don’t be a victim of poor lighting. double check your lip region in the brightest of lights. if you find extra fuzz in the mirror,...
9 tags
I love me some toast!
when we came across the super girly brand, love & toast, we knew we had to sell their products in our salons! through hearts, swirls & other fun designs, this margot elena brand dishes out crèmes, lotions & lip balms that not only work great, but are great for you to! here’s 5 reasons why we love this brand: 1. their products contain no harmful ingredients, like parabens, sulfates...
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30% off visits with our new specialists!
congratulations to the new additions to our Shobha® Family! after surviving our intense training program, 2 new specialists have successfully joined our team. it wasn’t easy, but they made it through with flying colors!
we welcome you to get to know these lovely ladies for yourself. enjoy 30% off each & every visit you book with them now through saturday, december 31st. simply call us...
October 2011
9 posts
7 tags
happy diwali!
Shobha welcomed an early start to the holiday season with diwali! diwali – like christmas/hanukkah to many americans – literally means “a row of lamps” & has become a yearly event, in which indians illuminate their homes for good luck. friends & family also visit one another to share sweets & joy! obviously, we celeberated diwali the best way we knew how…with mimosas &...
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Watchwhat’s bert without a unibrow? a regular old guy. what’s a clown without his signature arches? the joker. what’s the grinch without those devilish brows? a jolly green monster! some costumes would be nothing without their brows! consider this my ode to the brow - the halloween version!
1. animal from the muppets 2. uncle sam 3. the mad hatter 4. clown 5. angry bird 6. the...
10 tags
high‘brow’ -- low‘brow’ recaps of the week:
we’re obsessed with brows. even words with ‘brow’ in it!
highbrow: jon bon jovi just opened a charity restaurant in nj called soul kitchen, in which patrons can either volunteer at the restaurant or leave a small donation to pay for a meal. the restaurant opened after jbj learned that 1 in 6 people in our country go to bed hungry. celebrities who give back? highbrow. (oh, but...